Cognitive neuroscience
What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.
Ultimate List of Usability lab software tools
For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!
Noldus solution testing drivers with hemi-neglect
Hemineglect is a condition caused by strokes or brain damage in which part of the sensory inputs to the brain are ignored and it is as if that part of the world which is sensed doesn't even exist.
On-site observational studies
In certain cases, observations for your study are best performed on-site. In this blog, we describe observational studies with older age groups, conducted at home or at a healthcare facility.
Why measuring behavior is awesome (+3 examples to prove it)
As ways to behave are numerous and we are a curious species, people have been measuring behavior for centuries now. So, why is measuring behavior awesome? These 3 examples prove it.
Most humans can tell you they’re in pain. However, assessing pain sensitivity in rodents during preclinical studies is a challenge.
Which emotions do negative campaigns evoke?
Guest blog
Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.
Chicken Farm
The abolition of battery farming has improved chicken welfare, but there are still problems like feather pecking. In the ChickenStress project, we will try to understand better how to reduce stress and improve welfare.