Behavioral Research Blog

As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

If you ask a scientist what they think of when you say, ‘behavioral study’, they will come up with wildly differing answers, depending on their own type of work.

Privacy legislation can mean extra concerns for behavioral researchers, but these tips make your life easier.

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

What should you consider when setting up a study in the field of development psychology? Read on to learn more about methods, designs & tools.

In this blog post, we'll dive deeper into the validity and different applications of FaceReader — the most robust tool for automated facial expression analysis.

We want to set the spotlight on new developments and publications in Human Factors and Ergonomics research. From maritime simulation centers to the use of video observations in human factors research.

Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.

The placebo effect reveals how belief alone can influence pain and symptoms. Recent research uncovers brain mechanisms, like the panacea effect, involved in this effect in mice

In behavioral research, even the smallest details can significantly influence the behavior of animals. Understanding these nuances is crucial for the accuracy of your data.

CatWalk XT 10.7 introduced circular graphs for phase dispersion and coupling. In this blog post we go over these parameters, and how they are calculated.

Whether you are a seasoned user of EthoVision XT or just starting out. There is always an opportunity to learn more about the best video tracking software available.

Socially housing tethered animals can be challenging, but also crucially beneficial to your study. Read more about how with our PhenoTyper we can solve that dilemma!

Measuring Behavior is the conference for all those interested in new methods and tools for measuring the behavior of people and animals. Have a look at all the great learning and networking opportunities you can have.

Why do we write e-books, white papers and even this blog? What drives us in behavioral research? And why choose Noldus?

In this blog post, we will discuss how the CatWalk XT method and treadmill method for gait analysis differ from each other, and what you should consider about both methods when performing gait analysis.

In animal behavioral research, especially when we're looking at rodents and zebrafish, getting your behavioral analysis right is crucial. Top-notch camera technology therein is a must have.

With its new top unit, the PhenoTyper is even more versatile than before. Follow in the footsteps of those who have already added the PhenoTyper to their lab and learn all about its varied applications.