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Consumer Education Emotion Healthcare Human Factors Neuroscience Other (Human) Psychology User Experience
how-to-measure-consumer-behavior

Three ways how to measure consumer behavior

Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.
eye-tracking-lab-set-ups

2 Examples of eye tracking lab set-ups

Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!
examples-infant-behavior-research

Examples of infant behavior research experiments

In infancy you can observe an explosive growth. A lot of researchers focus on this age group and observe parent-infant dyads to get more insight in specific behaviors.
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Alzheimer’s/Parkinson’s Anxiety/depression/fear Autism Spectrum Disorders Gait/locomotion Learning and memory Optogenetics Other (Animal) Social Behavior Zebrafish research
zebrafish-as-lab-animal-increasingly-popular

Zebrafish as lab animal increasingly popular

Zebrafish is the new rat. Or mouse. More and more rodents in the lab are being replaced by these nifty little striped fish. They are easy to maintain, reproduce and develop rapidly.
temporal-patterns-cats-owners

Temporal patterns (T-patterns) in behaviors cats and their owners

Noldus provides many solutions for research on the behavior of both animals and humans. On occasion, a Noldus solution is used for both animal and human research at the same time.