facial-expression-video-content-marketing

Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
operating-room-layout

Operating room layout: impact on work patters and flow disruptions

With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.
why-attend-measuring-behavior

8 Reasons to attend Measuring Behavior 2018

Organized for the 11th time, Measuring Behavior 2018 will be the behavioral research conference to attend this year. Why? Here are 8 reasons why you should attend Measuring Behavior 2018!
how-study-communication-young-children

How to study communication in young children

If you are born profoundly deaf, it is very likely that modern technology in the form of cochlear implants can improve your hearing.
buying-travel-pillow

Buying a travel pillow: do our experiences make our expectations come true?

During a long flight, it is often tempting to take a nap in the airplane seat. Which travel pillow offers you the most comfort for this?
advance-your-behavioral-research

How innovative solutions advance your behavioral research

Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
patients-information-recall-emotional-stress

How oncologists’ communication impacts patients’ information recall and emotions

In her study, Visser focuses on one of the possible mechanisms that may underlie limited information recall in patients: the relationship between emotional stress and memory performance.
understanding-face-perception-asd

Understanding face perception in ASD

Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
emotional-studies-with-facereader

3 Emotional studies with FaceReader

Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
interacting-with-autonomous-cars

Interacting with autonomous cars

When I get in the train next week at the Düsseldorf airport, I know that there is something different about it in comparison to a normal train.
zebrafish-novel-antiepileptic-drugs

Seizing fish: a high-throughput screen for novel antiepileptic drugs

The lab of Prof. Richard Baines investigates how the electrical development of neurons is regulated. His research was long based on the larvae of fruitfly, but the lab recently started using zebrafish larvae.
how-to-capture-the-3d-swimming-patterns-of-fish

How to capture the 3D swimming patterns of fish

Zebrafish have more in common with humans than meets the eye. This is why they have become a “go-to” model in neuroscience research. But one difference remains: we walk and they swim.
japanese-medaka-toxicology

A new fish on the block: Japanese medaka in toxicology studies

We are all very familiar with zebrafish as a model species in neuroscience research. Today, let's talk about another fish, the Japanese medaka.
dementia-symptoms-following-surgery

Dementia symptoms following surgery

This week we have a guest post by Iris Hovens. She has done some really interesting research into the consequences of surgery in terms of reduced memory and concentration problems.
testing-sexual-evolution

Bigger is not always better: hypothesis testing in sexual evolution

Sexual selection can lead to fascinating phenomena. We are all familiar with the fabulous color display of male peacocks to attract females. Less well known, but definitely not less interesting, are stalk-eyed flies.
new-approach-battle-against-malaria

A new approach in the battle against malaria

Bed nets treated with insecticide (ITNs) greatly decrease malaria illness and mortality. ITNs can decrease infant mortality from all causes by more than 20%.
rats-run-perfectly

How to let rats run perfectly

Letting animals walk freely in gait research. At Noldus, we strongly believe this is the way to go, so that is how our CatWalk XT system works.
mice-in-the-spotlight

Mice in the spotlight: why you should perform your tests in a home cage

Mouse models are essential for neuroscience research. Many tests are susceptible to bias. Home cage testing provides a number of solutions.
efficiently-screen-plant-resistance-aphids

How you can efficiently screen for plant resistance to aphids

Aphids are small insects that pierce plant leaves and suck out their contents. Although they inflict limited physical destruction to the plant, aphids commonly infect plants with viruses, which can destroy complete harvests.
secret-social-role-ca2-hippocampus

Revealing the secret social role of the CA2 hippocampus

Aggressive behavior is adaptive for most species. But how is this aggressive behavior mediated in the brain? A recent study indicates that the hippocampus is a crucial neural component in mediating social recognition.