influence-ad-evoked-emotions-brand-attitudes

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
virtual-reality-in-neuroscience

Why use Virtual Reality in Neurosciences?

Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
facial-expressions-emotional-mimicry

Entrepreneurs’ facial expressions & emotional contagion during investor pitches

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
what-induces-emotions-moods

Do your emotions and moods change as you get older?

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
observing-diver-behavior

Diver behavior captured with wearable cameras

Observing the actual wreck diver behavior using video recordings made with wearables cameras, researchers aimed to enhance effective management strategies for underwater cultural heritages.
how-to-measure-consumer-behavior

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
analyzing-challenging-play-behavior

Challenging play behavior: does it still exist?

Although children tend to spend more time indoor in sitting activities, they need feelings of exhilaration for behavioral development. Researchers investigated how risky play behavior can be encouraged.
investigating-facial-expressions-asd-bpd

Investigating facial expressions in autism and borderline personality disorder

Within two specific populations researchers investigated the role of facial expressions on social interactions.
role-entrepreneurs-facial-expressions

The role of entrepreneurs’ facial expressions to gain financial support

As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?
observing-and-coding-behavior-siblings

Observing and coding the behavior of siblings

Would it help if your brother or sister is sitting by your side when you're in pain? Would that ease the pain, or provide some distraction?
decision-making-mouse-model

Mimicking human decision-making in a mouse model

Choosing the appropriate behavioral test can be a challenge, but is very important. And sometimes, researchers will have to develop their own.
robust-reliable-measuring-anxiety-elevated-plus-maze

Robust and reliable: Measuring anxiety in the Elevated plus maze

Screening of anxiety-like behavior in the elevated plus maze becomes more reliable with Ethovision XT combined with the standardization of testing parameters and common practices.
green-roofs-research-biodiversity

How we turned our office into a living lab with a green roof

Green roofs are becoming more and more popular around the world. These living roofs transform buildings into ecological systems that benefits its surrounding environment.
mice-spinal-cord-crush

Mice walking again after a complete spinal cord crush

Researchers from the University of Bochum achieved significant scientific results by making mice walk again after a complete spinal cord crush! Read more about it in this blog post.
insect-resistance

Screening plants for resistance to insect pests

EntoLab is a computerized system for automated screening of plants for resistance to sucking insects. It can accurately screen many different plant lines in a high-throughput manner.
vestibulopathy-investigated-rat-model

Vestibulopathy: movement and balance issues investigated in rats

It is hard to diagnose vestibulopathy, so a rat model was developed to study the progress of symptoms, from day one to day 30 after ear injury. Results can improve future human diagnosis and therapy options.
gammarus

Nearly impossible to video track: small shrimp

Gammarus shrimps are exceptionally difficult to track, but Noldus solved the puzzle, resulting in interesting insights into its ecology.
top-webinars-2020-animal-behavior

Our Top 5 Webinars of 2020 on Animal Behavior Research

Over the past year we have hosted several webinars, technical briefings and virtual meet-ups. Now we have listed our Top 5 Webinars of 2020 on Animal Behavior Research for you. Don’t miss out and watch them for free any time!
robust-results-intra-individual-locomotor-patterns-zebrafish-larvae

Getting robust results: one zebrafish is not like the other

Zebrafish larvae locomotor behavior often has a high variability, which can have a big impact on your results. Still, it is one of the most used parameters. So how can you make your study more robust?
core-facilities-advance-behavioral-research

How behavioral core facilities advance research

Behavioral cores benefit universities as well as science in general. Recent cases show improved reproducibility of tests and protocols to assess a more complex phenotype of model animals.