learn-about-people-observing-them

Learn about people's behavior by observing them

An observation or usability lab allows researchers to observe test participants unobtrusively, in an environment similar to the participant’s natural surroundings.
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
custom-expression-engagement-validation-study

Creating a custom expression for Engagement: A validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
emotional-responses-winning-medal

Emotional responses to winning a paralympic medal

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
clear-masks-essential-for-clearer-communication

Why a clear mask is essential for clearer communication

For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
behavioral-coding-what-and-how

Behavioral coding: What and how

When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.
video-recording-used-in-psychology

Video recording used in psychology

Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.
learning-experiences-nursing-students

Exploring learning experiences of undergraduate nursing students

Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?
what-can-you-use-eye-tracking-for

What can you use eye tracking for?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
screening-insect-resistance-thrips

Identification of thrips resistance in Arabidopsis

Maarten Jongsma explains how he used EntoLab to facilitate insect choice assays and automate the acquisition and analysis of movement tracks. Two Arabidopsis accessions were tested for resistance to western flower thrips.
decoding-memories-during-day-and-night

Decoding memories during day and night

Unraveling the role of protein synthesis in memory storage across the day and night in a mouse model - how researchers are gaining insights into sleep deprivation and its consequences.
gait-analysis-tbi

CatWalk XT: Valid tool for objective gait analysis in TBI mice model

Many people suffer from TBI and consequently also long-term gait and motor function deficits. For this reason, functional outcome became the focus when developing new treatment strategies for TBI.
video-tracking-cuttlefish

How to unravel the long-term memory of cuttlefish: automated video tracking

Did you know that cuttlefish have three hearts, have such an advanced vision that they can see what’s behind them, can count to five.
internet-of-things

The Internet of Things, LoRa, 5G, and measuring behavior

New techniques for connecting sensors will provide opportunities for researchers measuring behavior.
learning-software-for-video-tracking-in-animals

Learning how to use software for video tracking in animals

A couple of months ago, we had the pleasure to visit the University of Groningen to record a customer success story.
cfi-exceptional-opportunities-fund-covid19

CFI Exceptional Opportunities Fund – COVID-19

The Canada Foundation for Innovation (CFI) has issued an Exceptional Opportunities Fund (EOF) in the fight against the coronavirus SARS-CoV-2, known as COVID-19.
consequences-of-opioids-during-pregnancy-on-rat-pups

Taking opioids during pregnancy: short- and long-term consequences in rats

Women worldwide are suffering from opioid addiction. Many receive so-called opioid-maintenance therapy using bup, but consequences for both mother and baby are largely unknown.
homology-and-analogy-in-behavioral-neuroscience

Homology and analogy in behavioral neuroscience

The point of this blog is to encourage you, as researchers, to ‘double think’, which is to say think like a scientist and think like an animal.
grant-assistance-program-north-america

Noldus Grant Assistance Program launched in North America

Grant funding is the lifeblood of academic research. Is successful funding the best path to securing future funding?