Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Analyze consumer buying behavior
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
 Worldwide 1 in 160 children has an ASD (source: WHO)
World Autism Awareness Day is an internationally recognized day on April 2nd. A good reason to sum up the top 5 best read blog posts about autism of the last year for you.
Consumer responses to chocolates
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Mother-child interaction during play
Infant siblings of children with or without ASD participated in a study to determine whether gaze behavior showed during a test with an unfamiliar examiner could predict gaze behavior in a more naturalistic context.
Package testing with Noldus tools
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
Teamwork in the operating room
With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.