Neuroscience 2016 - Notes from a marketeer

Neuroscience 2016 - Notes from a marketeer

Sunday, 13 November, 2016

November 13, 2016 - San Diego, CA, United States - Reading about and hearing stories from colleagues may get you an impression of how things run at the annual meeting of the Society for Neuroscience. Walking the exhibit grounds in person give you a whole other point of view. This year's 46th edition of Neuroscience marks my first visit to the biggest conference our company attends every year.

Neuroscience 2016 - Notes from a marketeer

Being Noldus' conference coordinator hundreds of conference annoucenements and invitations pass my mailbox every year. Our company's conference schedule contains an extensive list of regional, national, and international conferences - ranging from consumer behavior and psychology to neuroscience and zoology - worldwide, and for the past 10 years I've been involved in the organization of five Measuring Behavior conferences, with the 6th one coming up. You'd think I'd know my conferences, and would be prepared for a whirlwind of impressions. Think again.

Although the first day was not as crazy as I imagined, the sheer size of Neuroscience 2016 is breathtaking. 30,000 Neuroscientists from all over the world are giving and attending 15,000 scientific presentations. Imagine what happens if they all arrive at the same time in the morning, and leave at the end of the day!

On top of that almost 700 companies are exhibiting their latest products and innovations. And we're one of them.

Meet Noldus in booth 1029 at Neuroscience 2016

As every year the Noldus booth is a colorful display of our latest tools and solutions. Our booth is manned by colleagues from three continents, ranging from sales consultants and product portfolio managers to the presidents of our international offices. And me, trying to blend in like a pro, and talk to as many people as I can.

CatWalk XT and ErasmusLadder got the most attention on this first day. Not surprising, giving the fact that both products are two amazing tools designed to automatically and non-invasively investigate motor learning and performance in rodents.

White mouse

Free case study: testing cerebellar plasticity in mice 

Jan-Willem Potters used the ErasmusLadder in his thesis research to study the role of specific mutations of plasticity in the cerebellar microcircuit of mice. During daily sessions of 72 trials, both naïve locomotion and locomotion adaptation were tested. 

Curious to know if the ErasmusLadder was up for the challenge?

Rodents on the loose!

Another thing that went down well is our partner-action. Nine unique magnets are available at a select group of partners, so visit our booths to collect them all! Once you have all 9, take a picture and post on Twitter or Instagram with #SfN16 and #partnersinneuroscience for a chance to win an iPad!

One day is not nearly enough to discover everything that Neuroscience 2016 has to offer. Luckily there are more days ahead. Tomorrow - on Monday evening - our satellite symposium will conclude the second day of exhibiting.

Get a quick tour of our booth

Make sure to pay us a visit in booth 1029 in Exhibit Hall F.

See you tomorrow!