Behavioral Research Blog

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.

For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.

When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.

Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.

Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.

To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.

Zebrafish larvae locomotor behavior often has a high variability, which can have a big impact on your results. Still, it is one of the most used parameters. So how can you make your study more robust?

Behavioral cores benefit universities as well as science in general. Recent cases show improved reproducibility of tests and protocols to assess a more complex phenotype of model animals.

Dr. Bonnefont and her colleagues at IRMB in France just recently proposed a new ArthriSM scale to predict motor and sensory functional deficits in arthritis mouse model. Read more about it in her blog post!

Studying spatial learning and memory is important to develop treatment for Alzheimer's and other diseases influencing on orientation and navigation. One way to study it is with Cincinnati Water Maze.

Today, Deepika Patel kindly shares her research on social structures with us. She investigated rat behavior in detail, using several test paradigms.

Optogenetics allow researchers to either activate or inhibit neurons in the brain. To see how this affects behavior, you need to record that behavior and synchronize it with the stimulation. Here's how.

Shrimp is a popular dish, and these crustaceans are a very large part of commercial aquaculture. Especially Pacific white-leg shrimp, as they grow fast and are able to adapt to a wide range of environments.

The early life environment of male bank voles can influence their offspring significantly. Both social stress and nutrient supply have an effect on the chances of survival for two generations.

Maarten Jongsma and colleagues use EntoLab to detect changes in insect behavior that provide a sensitive method for identifying and quantifying resistance development. They tested this approach with pyrethrins against aphids.

Karen Kloth used EntoLab in her research on the genetic basis of plant resistance to aphids. Genome-wide association mapping of aphid behavior on 350 natural Arabidopsis accessions led to the discovery of a new gene.