neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
custom-expression-engagement-validation-study

Creating a custom expression for Engagement: A validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
emotional-responses-winning-medal

Emotional responses to winning a paralympic medal

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
clear-masks-essential-for-clearer-communication

Why a clear mask is essential for clearer communication

For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
behavioral-coding-what-and-how

Behavioral coding: What and how

When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.
video-recording-used-in-psychology

Video recording used in psychology

Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.
learning-experiences-nursing-students

Exploring learning experiences of undergraduate nursing students

Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?
what-can-you-use-eye-tracking-for

What can you use eye tracking for?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
intensity-emotional-response

Measuring the intensity of emotional response to political advertisement videos

To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
robust-results-intra-individual-locomotor-patterns-zebrafish-larvae

Getting robust results: one zebrafish is not like the other

Zebrafish larvae locomotor behavior often has a high variability, which can have a big impact on your results. Still, it is one of the most used parameters. So how can you make your study more robust?
core-facilities-advance-behavioral-research

How behavioral core facilities advance research

Behavioral cores benefit universities as well as science in general. Recent cases show improved reproducibility of tests and protocols to assess a more complex phenotype of model animals.
arthritis-new-scale

A new sensory and motor scale for the CIA arthritis mouse model

Dr. Bonnefont and her colleagues at IRMB in France just recently proposed a new ArthriSM scale to predict motor and sensory functional deficits in arthritis mouse model. Read more about it in her blog post!
cincinnati-water-maze

Studying spatial learning and memory with Cincinnati Water Maze

Studying spatial learning and memory is important to develop treatment for Alzheimer's and other diseases influencing on orientation and navigation. One way to study it is with Cincinnati Water Maze.
relationship-between-social-hierarchy-social-stress

The relationship between social hierarchy and social stress

Today, Deepika Patel kindly shares her research on social structures with us. She investigated rat behavior in detail, using several test paradigms.
a-to-z-on-optogenetics-and-video-tracking-studies

A to Z on optogenetics and video tracking studies

Optogenetics allow researchers to either activate or inhibit neurons in the brain. To see how this affects behavior, you need to record that behavior and synchronize it with the stimulation. Here's how.
studying-shrimp-feeding-behavior

Studying shrimp feeding behavior and why it’s important for aquaculture

Shrimp is a popular dish, and these crustaceans are a very large part of commercial aquaculture. Especially Pacific white-leg shrimp, as they grow fast and are able to adapt to a wide range of environments.
fathers-affect-offspring-fitness

Father’s genes affect their offspring’s future success

The early life environment of male bank voles can influence their offspring significantly. Both social stress and nutrient supply have an effect on the chances of survival for two generations.
screening-insecticides

Screening insecticides for efficacy or tolerance

Maarten Jongsma and colleagues use EntoLab to detect changes in insect behavior that provide a sensitive method for identifying and quantifying resistance development. They tested this approach with pyrethrins against aphids.
screening-insect-resistance-aphids

Identification of an aphid resistance gene in Arabidopsis

Karen Kloth used EntoLab in her research on the genetic basis of plant resistance to aphids. Genome-wide association mapping of aphid behavior on 350 natural Arabidopsis accessions led to the discovery of a new gene.