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Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
Creating a custom expression for Engagement: A validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
Why a clear mask is essential for clearer communication
For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Behavioral coding: What and how
When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable
conclusions.
Video recording used in psychology
Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.
Exploring learning experiences of undergraduate nursing students
Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?
What can you use eye tracking for?
Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
Measuring the intensity of emotional response to political advertisement videos
To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
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animal behavior research categories
The relationship between social hierarchy and social stress
Today, Deepika Patel kindly shares her research on social structures with us. She investigated rat behavior in detail, using several test paradigms.
A to Z on optogenetics and video tracking studies
Optogenetics allow researchers to either activate or inhibit neurons in the brain. To see how this affects behavior, you need to record that behavior and synchronize it with the stimulation. Here's how.
Studying shrimp feeding behavior and why it’s important for aquaculture
Shrimp is a popular dish, and these crustaceans are a very large part of commercial aquaculture. Especially Pacific white-leg shrimp, as they grow fast and are able to adapt to a wide range of environments.
Father’s genes affect their offspring’s future success
The early life environment of male bank voles can influence their offspring significantly. Both social stress and nutrient supply have an effect on the chances of survival for two generations.
Screening insecticides for efficacy or tolerance
Maarten Jongsma and colleagues use EntoLab to detect changes in insect behavior that provide a sensitive method for identifying and quantifying resistance development. They tested this approach with pyrethrins against aphids.
Identification of an aphid resistance gene in Arabidopsis
Karen Kloth used EntoLab in her research on the genetic basis of plant resistance to aphids. Genome-wide association mapping of aphid behavior on 350 natural Arabidopsis accessions led to the discovery of a new gene.
High-throughput screening of beneficial insects
Jessica de Bruijn used EntoLab for automated high-throughput screening of parasitic wasps in individual olfactory 2-choice tests. Various behavioral parameters were measured to compute a memory retention index.
Identification of thrips resistance in Arabidopsis
Maarten Jongsma explains how he used EntoLab to facilitate insect choice assays and automate the acquisition and analysis of movement tracks. Two Arabidopsis accessions were tested for resistance to western flower thrips.
Decoding memories during day and night
Unraveling the role of protein synthesis in memory storage across the day and night in a mouse model - how researchers are gaining insights into sleep deprivation and its consequences.
CatWalk XT: Valid tool for objective gait analysis in TBI mice model
Many people suffer from TBI and consequently also long-term gait and motor function deficits. For this reason, functional outcome became the focus when developing new treatment strategies for TBI.