5 videos on neuromarketing and facial expression analysis

Videos on neuromarketing and facial expression analysis

Monday, 23 December, 2013

Measuring physiological signals and facial expressions

Researchers from the Adam Mickiewicz University in Poznań, Poland analyzed the emotions of 151 couples. The experiment was prepared in E–Prime software. They measured physiological signals and facial expressions using 4 HD cameras, Media Recorder, FaceReader, and The Observer XT. ECG data were analyzed in collaboration with representatives of the University of Medical Sciences, Poznań, Poland.

Watch the video they published on YouTube to get an idea of the experiment!

Facial expression analysis in consumer behavior research

Would you like to develop the perfect healthy snack for young children? Are you looking into shopping behavior in a large shopping mall? These kind of projects can be really important for product development and product placement. Such a project is a perfect task for a Behavioral Research Consultant.

Watch this user story and follow Patrick Zimmerman, one of our Behavioral Research Consultants. He explains what you can expect, describes the Noldus approach, and informs you about how our consultants can help

Eye tracking & facial expression analysis

Eye movements contain important information as do facial expressions. Learn more about subconscious processes by observing outward expressions such as eye movements and facial expressions.

Watch the video or download a FREE white paper about integrating eye tracking and facial expression analysis. Both eye tracking and facial expression analysis can add substantial power to your research by providing information about attention and emotion.

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Free online demo FaceReader

Curious what emotions your own face shows? In this demo the facial expression of a person is automatically extracted from a single picture. Additionally, FaceReader is capable of extracting some personal characteristics, an age indication and whether a person is wearing glasses or not.

Enter an URL or upload a file and measure your emotions!

What's your top video on neuromarketing?