Measuring facial expressions during doctor-patient interaction
Using simulated medical encounters, Dr. Crapanzano and her team measured the influence of bias in the medical students' diagnosis and treatment plans for a patient presenting as mildly depressed.
Neuroscience 2016 - Notes from a marketeer
Conference
This year's 46th edition of Neuroscience marks my first visit to the biggest conference our company attends every year. You'd think I'd know my conferences, and would be prepared for a whirlwind of impressions. Think again.
The value of facial expression analysis in advertising
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Consumer in-home studies
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Simulation in an operating room
By conducting training sessions, students in a simulation lab develop and maintain knowledge, skills, and competencies such as interviewing skills, working with certain equipment, and teamwork procedures.
6 Reasons to attend Neuroscience 2016 in San Diego
Conference
This year the Society for Neuroscience annual conference returns to sunny San Diego in southern California. Why should you attend this year’s Neuroscience conference? Let me give you 6 reasons!
What is bringing consumer scientists to Berlin this month?
Conference
This year the ACR meeting will be held outside of North America. All attendees are welcomed to Berlin, Germany from October 27-30, 2016. Noldus will also be exhibiting.
Observing people
An observation or usability lab allows researchers to observe test participants unobtrusively, in an environment similar to test participant’s natural surroundings.