Filter on human behavior research categories
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.
If you are born profoundly deaf, it is very likely that modern technology in the form of cochlear implants can improve your hearing.
During a long flight, it is often tempting to take a nap in the airplane seat. Which travel pillow offers you the most comfort for this?
Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
In her study, Visser focuses on one of the possible mechanisms that may underlie limited information recall in patients: the relationship between emotional stress and memory performance.
Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
When I get in the train next week at the Düsseldorf airport, I know that there is something different about it in comparison to a normal train.
Filter on animal behavior research categories
In one of my previous blog posts, I wrote about the success of insecticide treated bed nets in preventing malaria. In the past five years, mortality from malaria has dropped with 60%.
The lab of Prof. Richard Baines investigates how the electrical development of neurons is regulated. His research was long based on the larvae of fruitfly, but the lab recently started using zebrafish larvae.
Zebrafish have more in common with humans than meets the eye. This is why they have become a “go-to” model in neuroscience research. But one difference remains: we walk and they swim.
We are all very familiar with zebrafish as a model species in neuroscience research. Today, let's talk about another fish, the Japanese medaka.
This week we have a guest post by Iris Hovens. She has done some really interesting research into the consequences of surgery in terms of reduced memory and concentration problems.
Sexual selection can lead to fascinating phenomena. We are all familiar with the fabulous color display of male peacocks to attract females. Less well known, but definitely not less interesting, are stalk-eyed flies.
Bed nets treated with insecticide (ITNs) greatly decrease malaria illness and mortality. ITNs can decrease infant mortality from all causes by more than 20%.
Letting animals walk freely in gait research. At Noldus, we strongly believe this is the way to go, so that is how our CatWalk XT system works.
Mouse models are essential for neuroscience research. Many tests are susceptible to bias. Home cage testing provides a number of solutions.
Aphids are small insects that pierce plant leaves and suck out their contents. Although they inflict limited physical destruction to the plant, aphids commonly infect plants with viruses, which can destroy complete harvests.