neuromarketing

Get your face read, your brain measured, and your heart rate checked

For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
assessment-and-training

Assessment and training – positive behavior change

In daily practice, it can be difficult to establish a long-term change in behavior. Most of the time, people are not aware of their behavior.
research-autism-spectrum-disorders-developing

How research on Autism Spectrum Disorders is developing

Recent scientific research provides more and more understanding of behavioral challenges children diagnosed with Autism Spectrum Disorders (ASD) face.
parent-child-interaction-effectiveness

Parent-child interaction: Measuring the effectiveness of interactions

Quality of parent-child interaction is one of the major predictors of emotional and social development of children, which makes parent-child interaction an important focus of child development research.
clinical-interviews

Clinical interviews – analyzing verbal and non-verbal behavior

In general, researchers choose the methods and techniques that best suit their research objectives. That’s no different when researching doctor-patient communication or any other clinical interview setting.
3-examples-of-pattern-detection-research

3 Examples of pattern detection research

Patterns in behavior are everywhere around us. Think about the sequence of behavior when you do the laundry, get ready in the morning, play a game of soccer, or drive your car to work.
observing-behavior-jury-deliberations

Observing behavior - Jury deliberations, what happens behind closed doors

Researchers increasingly study what goes on behind closed doors. Thirty mock-jury deliberations were filmed and behaviors were then coded using The Observer software.
behavioral-observation

Systematic behavioral observation – two coding scales

Structured observations are one of the many ways to gather data. Observing behavior rather than asking questions about it can provide you with a multitude of valuable information.
study-visitor-behavior-on-site-living-lab

Four ways to study visitor behavior: on-site, in a living lab, ...

Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
how-to-collect-data-in-an-observation-lab

How to collect high quality data in an observation lab

Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
traumatic-brain-injury-research

Three examples of swimming rats in traumatic brain injury research (TBI)

The Morris water maze and EthoVision, a validated solution to investigate learning and memory in rats and mice.
locomotor-and-gait-analysis

Recent applications of locomotor and gait analysis

Stem cell research is a promising area of research for spinal cord injury. With 1,25 million individuals suffering from chronic spinal cord injury in the US alone, new treatment approaches are necessary.
equitation-sciences

Horses: behavioral research, physiology and biomechanics

Besides the study of the relation between humans and popular pets such as cats and dogs, human-horse interaction is an increasingly popular subject of science.
behavioral-assays-zebrafish-drug-screening

Behavioral assays establish zebrafish in drug screening

Zebrafish are increasingly swimming into the view of large-scale drug screening projects. Behavioral screens can be used as a first-line detection tool for new drug effects, and their popularity continues to grow.
observing-wild-elephants

Observing social behavior and communication in wild elephants

A trunk-to-mouth greeting ritual. Yes. We are talking about elephants here.
animal-models-psychiatric-disorders

Learning to use animal models for psychiatric disorders

Recently Lucas Noldus was interviewed for a technology feature in Nature; “Inside the minds of mice and men” by Monya Baker.
zebrafish-as-lab-animal-increasingly-popular

Zebrafish as lab animal increasingly popular

Zebrafish is the new rat. Or mouse. More and more rodents in the lab are being replaced by these nifty little striped fish. They are easy to maintain, reproduce and develop rapidly.
temporal-patterns-cats-owners

Temporal patterns (T-patterns) in behaviors cats and their owners

Noldus provides many solutions for research on the behavior of both animals and humans. On occasion, a Noldus solution is used for both animal and human research at the same time.