Behavioral Research Blog

World Autism Awareness Day is an internationally recognized day on April 2nd. A good reason to sum up the top 5 best read blog posts about autism of the last year for you.

Researchers all over the world are trying to find ways to measure real consumer responses and behavior.

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.

With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.

If you are born profoundly deaf, it is very likely that modern technology in the form of cochlear implants can improve your hearing.

During a long flight, it is often tempting to take a nap in the airplane seat. Which travel pillow offers you the most comfort for this?

Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.

In her study, Visser focuses on one of the possible mechanisms that may underlie limited information recall in patients: the relationship between emotional stress and memory performance.

Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.

Serotonin is a busy neurotransmitter, influencing processes as memory, mood, emotion, appetite, and sexuality. A prime role for this neurotransmitter is social behavior, across a variety of species; humans, rodents, primates.

You may know that the recently-released UltraVox XT 3 is used to study ultrasound vocalizations, especially in rodents and bats. But the fact that it analyzes full-spectrum sound, makes it ideal for analyzing bird calls.

Why is it that when people drink, only small subsets of individuals develop an alcohol addiction? Steven Tran from the Gerlai Lab tells us why zebrafish are very helpful in the search for the answer to this question.

In one of my previous blog posts, I wrote about the success of insecticide treated bed nets in preventing malaria. In the past five years, mortality from malaria has dropped with 60%.

The lab of Prof. Richard Baines investigates how the electrical development of neurons is regulated. His research was long based on the larvae of fruitfly, but the lab recently started using zebrafish larvae.

Zebrafish have more in common with humans than meets the eye. This is why they have become a “go-to” model in neuroscience research. But one difference remains: we walk and they swim.

We are all very familiar with zebrafish as a model species in neuroscience research. Today, let's talk about another fish, the Japanese medaka.

This week we have a guest post by Iris Hovens. She has done some really interesting research into the consequences of surgery in terms of reduced memory and concentration problems.

Sexual selection can lead to fascinating phenomena. We are all familiar with the fabulous color display of male peacocks to attract females. Less well known, but definitely not less interesting, are stalk-eyed flies.

Bed nets treated with insecticide (ITNs) greatly decrease malaria illness and mortality. ITNs can decrease infant mortality from all causes by more than 20%.