About Noldus

Advisory Board

Prof. Dr. Erik van de Loo

Professor of Organizational Behavior at INSEAD in Fontainebleau and Singapore

Erik van de Loo (1956) is Professor of Organizational Behavior at INSEAD in Fontainebleau and Singapore. He also held Professorships at Tias School for Business and Society (Tilburg University, The Netherlands), UniRazak University (Kuala Lumpur, Malaysia) and VU University Amsterdam (The Netherlands). Erik is a partner of Phyleon Governance and Leadership in The Hague, The Netherlands. He helps to create reflective space for boards, leaders and leadership teams in order to become more effective in the interrelated change and transformational processes on individual, team and organizational level. He is specialized and involved in leading large-scale transformations in organizations. His actual research focus is on Board Leadership and Board Dynamics, exploring the interaction between Boards of Executives and Non-Executives in their respective roles at the very top of the organization. Erik holds an MA degree in Psychology from Radboud University Nijmegen and a PhD from Leiden University.

Erik van de Loo advisory board

Dr. Ruud Hermans

Partner with law firm De Brauw Blackstone Westbroek

Ruud Hermans (1959) is a partner with law firm De Brauw Blackstone Westbroek in Amsterdam, specializing in complex litigation, restructuring and corporate advisory. Ruud heads De Brauw’s corporate litigation practice and has more than 30 years’ experience in complex multi-party and cross-border litigation. His litigation work includes corporate litigation, securities litigation, commercial litigation, Supreme Court litigation and arbitration. Ruud also regularly represents multinational companies in inquiry proceedings before the Enterprise Chamber of the Amsterdam Court of Appeal, which are often used to settle corporate governance disputes and takeover battles. Furthermore, he is a trusted advisor of boards of listed companies in crisis situations and he has advised several multinational companies on restructuring-related issues. Ruud served on De Brauw´s managing committee as head of the litigation practice from 2001 to 2005. Besides his Law degree, Ruud holds an MSc degree in Physics, both from Leiden University. He regularly publishes on procedural law, corporate litigation and insolvency, and successfully defended his PhD dissertation at Radboud University Nijmegen in 2017.

Ruud Hermans advisory board

Rob Beens, MBA

Managing Director and Chief Commercial Officer at AgroCares

Rob Beens (1962) is Managing Director and Chief Commercial Officer at AgroCares in Wageningen, The Netherlands, the holding company of SoilCares, FeedCares, LeafCares and its affiliates Springg and NMI. Rob holds an MSc degree in Business Administration from Erasmus University Rotterdam. His field of expertise is building and expanding international businesses, service and distribution management, and international marketing in B2B environments. After two positions in corporate business (logistics and agriculture), he co-invested in an SME business in 2000. In 2014 the company was sold after realizing a successful European ‘buy and build’ strategy. After a cool-down period as interim manager in among others Poland, he joined the agtech scale-up AgroCares in 2016. At that time, AgroCares was ready to launch its commercial activities on a global scale. The combination of cutting-edge sensor technology and intelligent database applications, resulting in innovative information services with a global growth strategy for a cause that matters, made Rob join AgroCares.

  Rob Beens advisory board