Neuroscience research

Solutions for

Neuroscience research

Researchers in this field aim to understand the brain mechanisms supporting cognitive and social behavior in humans, and how these mechanisms may be altered in various disease models.

As this often requires bringing together a data of different types, one software to work as an integration platform is ideal. The Observer XT is that platform.

Solutions for Neuroscience research

What is neuroscience research?

Neuroscience research is a multidisciplinary field that investigates the structure, function, and development of the nervous system, with a particular focus on the brain. By unraveling the mysteries of the brain, neuroscience research aims to deepen our understanding of cognition, behavior, and neurological disorders. 

Through innovative experiments and data analysis, researchers strive to unlock new insights into the fundamental principles underlying the nervous system's complexity, paving the way for advancements in medicine and neuroscience-based therapies.


Integration platform

The Observer XT is a professional research software often used in human neuroscience research. It allows for easy integration of multi-modal data, such as fMRI data, or other physiological measurements such as EEG or EMG, along with manually coded behaviors of interest. For example, synchronizing EEG data with video recordings allows the behaviors of interest to be linked to EEG data points.

physiology observer female blue on chair

Eye-tracking included

Eye tracking data can also be integrated into The Observer XT. Eye trackers are particularly useful for investigating brain damage, neurological diseases, and general visual and neurological functions. 

Combining multiple data streams such as manual event coding, eye tracking, and even facial expression data provides researchers a better overview and understanding of all that occurs during a research session.

Neuromarketing eye-tracking

Customer quote

“Having the videos directly linked to The Observer XT via Media Recorder along with custom data imported directly into the program, saved us so much time and effort. Most importantly however, the level of support and service has been invaluable and definitely a key point of difference for a product in this space (especially for research which requires various customization).”

Dr. N. Kim-McCormack|Australian National University, Australia


Facial expression analysis

Next, facial expression data can also be integrated into The Observer XT. FaceReader is the most robust tool on the market for automatic analysis of facial expressions. It is used in neuroscience research to assess social behavior, and even as a treatment or diagnostic tool for autism patients. 

FaceReader automatically classifies happy, sad, scared, disgusted, surprised, angry, neutral, and contempt, and also provides gaze direction, head orientation, and personal characteristics such as gender and age. To provide further detail, analysis of 20 commonly used facial action units is available.

Asian Woman happy learning books Facereader

Data integration is essential

Prof. Julien Mercier from L'Université du Québec à Montréal (UQAM) is studying educational research. His lab is looking at refined brain information over time, involving the cognition and the affect of the learner. He states: "Data integration is really where everything begins and ends."

Watch the video to learn more about why he chooses Noldus' tools.


Interesting publications

Diverse scientific articles citing Noldus products are published in renowned journals each week. The following list is only a small selection of scientific publications relevant to the research field of human neuroscience.

  • De Meulemeester, C. et al. (2021). Do My Emotions Show or Not? Problems With Transparency Estimation in Women With Borderline Personality Disorder Features. Personality Disorders: Theory, Research, and Treatment.
  • El Haj, M.; Antoine, P.; Nandrino, J.L.; (2016). More emotional facial expressions during episodic than during semantic autobiographical retrieval. Cognitive and Affective Behavioral Neuroscience, 16, 374-381.
  • Hoogeboom, M.A.M.G. et al. (2021). Physiological arousal variability accompanying relations-oriented behaviors of effective leaders: Triangulating skin conductance, video-based behavior coding and perceived effectiveness. The Leadership Quarterly, 32(6).

Relevant blogs

Neuromarketing research: Innovative research methods and techniques

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
Measuring creativity at the GrunbergLab

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Cognitive neuroscience: the basics

Cognitive neuroscience: the basics

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.
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