Dubai's first purpose-built usability lab

User experience experts Digital of Things identified the growing need for good UX in the region and established the UAE’s first purpose-built, state-of-the-art usability testing lab. Together with Noldus, they set up an ultra-modern usability lab, equipped with the most advanced software for user experience testing.

A new customer story: Behavioral Analysis Facility of the University of Rouen (Service Commun d’Analyse Comportementale)

Dr. Jean-Claude do Rego and Dr. Jean-Luc do Rego explain that The Behavioural Analysis facility is a research infrastructure, for life science, which allows to evaluate the behavioural and functional activities of new pharmacological drugs using diverse functional tests. The facility owns all the necessary equipment to perform precise behavioural tests, including devices developed by Noldus.


Top 10 Animal behavior research blogs

Let’s start 2019 with looking at the most popular blog posts on animal behavior research from last year. Our top 10 animal behavior blog posts from 2018.

Evaluating the effectiveness of simulation in healthcare

Teamwork is important in many occupations but it is crucial when working under pressure. Most of us can only imagine how stressful it could be when working as a fire fighter or operating room nurse.

How to build a usability lab?

Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes. So how do you build a usability lab? This how to will help you out!

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FaceReader 8

The release of FaceReader 8 offers many unique features, such as creating custom expressions: design your own algorithms to analyze workload, pain, excitement, and more. Recognizing facial expressions in the dark and analyzing left and right Action Units separately are new as well.

Baby FaceReader

The facial expressions of young infants can provide extra insights that help to understand their emotional reactions. By using Baby FaceReader, you can now automatically measures facial expressions in infants ranging in age from six to 24 months old.

EthoVision XT 14

New in this version: adjust the layout of the statistics table (great for easy export!) and copy-paste to quickly create protocols for trial control and data selection.


19th Annual International Meeting on Simulation in Healthcare 2019

Please join us in San Antonio,USA, to learn more about behavioral research tools and services! We look forward to meeting you there!

2nd Italian Zebrafish meeting 2019

Noldus is excited to be exhibiting at the 2nd Italian Zebrafish meeting, Pisa, Italy. Join us there and come and find out what we have to offer for your research!

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Subscribe to the Noldus Newsline

The Noldus Newsline is our email newsletter which is published once every three months. It contains news and backgrounds on behavioral research, with links to the full articles on our website.

Facial expression analysis software

FaceReader software is used at over 600 sites worldwide. Emotion data provides crucial insights that allow researchers to explain complex behaviors in greater depth. More and more labs are using this technology in their facial expression research!

Noldus launches new zebrafish website

Zebrafish are still gaining popularity as lab animals - embryos, larvae, and adults. At Noldus we have a wide range of tools for all kinds of behavioral tests for these striped little fish. From software to measure activity, heartbeat, and flow in embryos and larvae, to video tracking the movement of adults in several learning, anxiety, or social behavior paradigms. Now all shown on our new website!

18 Reasons why The Observer XT is the most powerful integration platform

Perform superior behavior recording and analysis by using The Observer XT to keep all your data in sync. More than 20,000 professionals around the world are using The Observer XT for advancing their research. Are you next?

What is Noldus Consulting

Noldus Consulting reveals unconscious consumer behavior by interpreting individual actions. This information is collected via modern technology such as video cameras, eye tracking, and biometrics. Watch the video to learn more!

Morris water maze

A popular test for spatial learning and memory is the Morris water maze. Noldus offers you the perfect tools for this test.


Automatically and non-invasively investigate motor learning and performance in mice with ErasmusLadder. It is especially interesting for researchers that study the cerebellum, cerebellar disorders, and ataxia (e.g. Parkinson’s models). In addition is has been proven useful in mouse models of autism.