Digital Marketer

Are you a digital marketer, experienced in creating awareness and interest through multiple digital channels? Do you know how to run effective campaigns through e-mailing, lead nurturing, social media, search engines, blogs, online platforms and websites? Would you like to work in an enthusiastic and informal team, for a global market and are you available for 32-40 hours per week? Then, this job could be a perfect fit for you!

The job

You will work with modern marketing tools on designing and executing multi-level campaigns via digital channels, which include search engines, social media, the company website, online platforms, blogs, and online advertising. The campaigns that you set-up, will be carried out with input from a team of experienced content specialists. You will measure the results in real-time and are able to adjust, tweak and act fast to get the best possible results.

You have a clear vision on digital marketing and you know how to create awareness and customer loyalty. Our worldwide customer database consists of behavioral scientists as well as commercial researchers that use our range of tools to conduct research. It might help if you have experience with this target audience, but it is not a requirement. Working on digital marketing you will be responsible for a number of campaigns, that you help set-up, execute and monitor with the team.   

Your challenge

• Planning, developing and executing short- and long-term multi-channel campaigns to collect subscribers and (marketing qualified) leads. This includes email marketing, advertising, webinars, social media, blog publication, and other content as needed throughout the customer lifecycle. 
• Working with SEO and SEA specialists to increase traffic and conversion rates from different online platforms.
• Finding the right combination of communication channels, optimizing their interaction and results.
• Working with our marketing team to make sure that the international campaigns are aligned
• Get your input through collaborating with the international sales organization to build programs that support sales and marketing objectives and strategies
• Continuously developing new strategies to increase positive touchpoints within a customer’s journey in order to optimize conversion rates.
• Analyzing and measuring campaign performance and modifying structures to optimize results, maximize engagement and drive lead generation.
• Work closely with customer success team to engage with customers to improve customer satisfaction and loyalty.