Pangborn 2021 (virtual)

14th Pangborn Sensory Science Symposium

At Pangborn 2021 we will be showcasing a poster about How to measure engagement from facial expressions: design and online validation of a new algorithm. The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling (highly) engaged? View the poster to find an answer!
 

 
woman laptop viewing interested engaged

Creating a custom expression for Engagement

It seems that highly engaged consumers spend 60% more in each transaction, make 90% more frequent purchases, and are four times more likely to advocate for the brand.

Dayenne Sarkol-Teulings conducted two experiments using FaceReader Online to create a custom expression for measuring engagement. Read her blog post about her study and view the poster, abstract, and a short video summary at the conference! 

 
 

Tools for Unobtrusive Observation and Expert Analyses

Gain insights into product usage, consumer behavior, liking, and more, by assessing respondents’ actual behavior. Using our innovative tools, it will go beyond what can be obtained via self-report alone. 

 
Screenshot FaceReader consumption behavior boy eating melon  

Measure consumption behavior

With the add-on consumption behavior module of FaceReader, it is possible to analyze behavior of the test participant that is related to eating and drinking. For example, it can support your research in understanding eating behavior in relation to sensory signals like taste, smell, and texture of foods. You can analyze chewing and intake behavior, count the number of chews and intake events, and capture the way your test participants interact with food.

 
 

Please don’t hesitate to contact us for more information! Visit our website and learn more about our state-of-the-art tools for your research.

 


Details

8th August to 12th August 2021
Virtual meeting

http://www.pangbornsymposium.com