Measuring the user from eye data
In this project we develop innovative technology to measure data about the user from images of their eyes. Where someone is looking, their pupil size, their blink rate - all these tell you a lot about what someone is doing and how they experience it. In this project we will develop new technologies to make those measurements easier and more accessible. The goal is to enable basic eye tracking from a simple webcam.
The role of Noldus
Noldus will develop advanced smart analysis of the data generated so that, also in combination with other data streams such as FaceReader, we can measure more about the mental state of the subject such as their concentration, enjoyment and attention.
Noldus is the project leader and there is one other partner, VicarVision.
EyeReader is funded by the partners and by the Dutch government as part of its MIT program.