Routemap for data-driven user experience design
Routemap for data-driven UX design
Designers are using objective methods like eye tracking and emotion recognition more and more often to help them get better designs by understanding the user better. In this project the partners will research the scientific underpinning of that approach and investigate the latest technologies and how they can be applied to the design process.
The role of Noldus
Noldus will validate the latest prototypes of its usability testing tools in this project.
The project is coordinated by the University of Applied Sciences, Utrecht. In addition to Noldus, Fabrique are also participating in this project.
This project is funded by the RAAK-Kiem call of Sia (the regional body of NWO, the Dutch Research Council) and the project partners.