SMI eye tracking – important information

In the recent years, we have been a partner of SMI and we have sold SMI eye tracking equipment as part of our integrated solutions. Following recent re-shaping of SMI business in a changing market environment, SMI will be focusing on another significant project and so are phasing out the SMI product portfolio. Here is what is important for you to know..

Neuromarketing in food retailing and more! 

FOODCOST consortium successfully completes project. The aim of the project was to modernize and improve the quality of university education in the field of food science, food marketing, and consumer studies. Four books summarize the latest insights, methods, and trends in these fields.

Noldus Information Technology acquires TeleMetronics Biomedical

Noldus Information Technology BV announces that it has acquired all assets and activities of TeleMetronics Biomedical BV, a developer of telemetry technology for the measurement of biosignals in freely moving animals.  


Why it doesn’t seem fair to prefer male mice in behavioral studies

Is it justified to use male mice only in behavioral studies, as many diseases affect men and women differently? This might be the most important argument to favor including female mice in certain studies.

The response of oxytocin to mother-infant interaction

Researcher Rebecca Knapp was interested to know whether infant eye gaze away from the mother, or eye gaze directed to the mother, would correspond to increased maternal oxytocin. Read her blog post to learn more.

Pangborn 2017: where industry and academia in sensory and consumer science meet

Pangborn 2017 takes place from 20-24 August 2017, and of course, Noldus will be present too!

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EthoVision XT 13.0

The new EthoVision XT allows you to annotate any behavior you’d like with the fully functional, built-in Manual Event Recorder. You can even use scored events for trail and hardware control!

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The Observer XT 14.0

The new version of The Observer XT, the powerful integration platform to synchronize your behavioral data, is now available! Behavior, physiological responses, and more can be studied together. With The Observer XT we focus on ease of use, flexibility, and efficiency.

Human behavior | Animal behavior


With Viso, you can make independent recordings in multiple rooms at once, to gain insights into processes, human performance, and communication. Learn more about all the benefits, such as remotely-controlled PTZ cameras, immediately available videos for playback from any location for debriefing, and the new graphical timeline on the Viso website.

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12th Pangborn Sensory Science Symposium

We look forward to contributing to making Pangborn 2017 an extraordinary meeting place for scientists, students, sponsors, and companies! From 20 to 24 August, come and join us at booth 25 and find out what we have to offer for your consumer and sensory research!

13th International Congress of Polish Neuroscience Society

Join us at this Neuroscience meeting in Warsaw to learn more about the latest methods and techniques in neuroscience research.

17th Biennial Conference of the European Association for Research on Learning and Instruction 

Come visit us at the EARLI in Tampere, Finland, to learn more about our innovative tools for classroom observations!

18th European Conference on Developmental Psychology 2017

Noldus is excited to be exhibiting at the18th European Conference on Developmental Psychology, Utrecht, The Netherlands. Join us there and come and find out what we have to offer for your research!

All events


18 Reasons why The Observer XT is the most powerful integration platform

Perform superior behavior recording and analysis by using The Observer XT to keep all your data in sync. More than 20,000 professionals around the world are using The Observer XT for advancing their research. Are you next?

Subscribe to the Noldus Newsline

The Noldus Newsline is our email newsletter which is published once every three months. It contains news and backgrounds on behavioral research, with links to the full articles on our website.

What is Noldus Consulting

Noldus Consulting reveals unconscious consumer behavior by interpreting individual actions. This information is collected via modern technology such as video cameras, eye tracking, and biometrics. Watch the video to learn more!


TrackLab is the integrated system for intelligent track analysis. Used by researchers in medical simulation research, consumer behavior studies, and animal husbandry - it is versatile and can be applied to answer many research questions.

Morris water maze

A popular test for spatial learning and memory is the Morris water maze. Noldus offers you the perfect tools for this test.


Automatically and non-invasively investigate motor learning and performance in mice with ErasmusLadder. It is especially interesting for researchers that study the cerebellum, cerebellar disorders, and ataxia (e.g. Parkinson’s models). In addition is has been proven useful in mouse models of autism.