Celebrating 100 years WUR

From the 9th of March 2018 our 'alma mater' Wageningen University & Research (WUR) celebrates its 100th anniversary. Noldus Information Technology wishes WUR a happy birthday! The upcoming year, Noldus will participate in the celebrations, starting with the 100th Dies Natalis.

A new customer story: UMons

Observing trainee teachers to measure how they behave while giving a lesson, and discussing these performances during a feedback session, enhances teacher training. Marie Bocquillon of the University of Mons in Belgium uses Noldus' software for her research about improving teacher practices. Watch this customer success story to find out more.


A closer look at eye contact

The team of researcher Gangi investigated whether the gaze behavior that infants at heightened risk of autism showed during a test with an unfamiliar examiner, could predict gaze behavior in a more naturalistic context.

Emotional journey in packaging research

A product package should help consumers make a quick decision. Researchers investigated different packaging designs and the effect on the emotional state and the intention to buy.

Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.

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Viso 6.0

In Viso 6, it is now possible to compose scenarios that take place in different rooms into one composite session recording. Also, in response to requests from customers, a build-in option is to start recording videos in multiple rooms at exactly the same time. Check out these new opportunities now!

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The Observer XT 14.1

Synchronization of data streams is the key to understanding behavior patterns. The Observer XT offers you the possibility to do exactly that! Start and stop recordings from The Observer XT with a simple click of a button and import video, audio, physiological data, and more, fast and automatically.

Human behavior | Animal behavior

FaceReader 7.1

Are you interested in measuring whether your test participants are bored, confused or interested? This is now possible with FaceReader 7.1! Read on to learn more about these commonly used affective attitudes, now being part of our facial expression analysis software.

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ArabLab 2018

Come visit us at the ArabLab 2018 conference in Dubai, United Arab Emirates, from 18-21 March 2018.  Our representatives in booth #482 are happy to tell you more about our behavioral research tools and services!

5th European Zebrafish Principal Investigator Meeting 2018

If you’re into research with zebrafish, you’ll definitely want to be in Trento in March! Meet us at the 5th European Zebrafish Principal Investigator Meeting, 20-23 March 2018, in Trento, Italy!

All events


Noldus launches new zebrafish website

Zebrafish are still gaining popularity as lab animals - embryos, larvae, and adults. At Noldus we have a wide range of tools for all kinds of behavioral tests for these striped little fish. From software to measure activity, heartbeat, and flow in embryos and larvae, to video tracking the movement of adults in several learning, anxiety, or social behavior paradigms. Now all shown on our new website!

Customer success story

Data integration facilitates the study of emotions! Watch this video to hear how Jean-Marc Diverrez of b<>com, Institute of Research and Technology, France talks about data integration and measuring emotions.

18 Reasons why The Observer XT is the most powerful integration platform

Perform superior behavior recording and analysis by using The Observer XT to keep all your data in sync. More than 20,000 professionals around the world are using The Observer XT for advancing their research. Are you next?

Subscribe to the Noldus Newsline

The Noldus Newsline is our email newsletter which is published once every three months. It contains news and backgrounds on behavioral research, with links to the full articles on our website.

What is Noldus Consulting

Noldus Consulting reveals unconscious consumer behavior by interpreting individual actions. This information is collected via modern technology such as video cameras, eye tracking, and biometrics. Watch the video to learn more!

Morris water maze

A popular test for spatial learning and memory is the Morris water maze. Noldus offers you the perfect tools for this test.


Automatically and non-invasively investigate motor learning and performance in mice with ErasmusLadder. It is especially interesting for researchers that study the cerebellum, cerebellar disorders, and ataxia (e.g. Parkinson’s models). In addition is has been proven useful in mouse models of autism.