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A product package should help consumers make a quick decision. Researchers investigated different packaging designs and the effect on the emotional state and the intention to buy.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.
Meet us at UX Insight 2018 in The Fabrique in Utrecht, The Netherlands and learn more about our tools for your User eXperience research.
Come visit us at the ArabLab 2018 conference in Dubai, United Arab Emirates, from 18-21 March 2018. Our representatives in booth #482 are happy to tell you more about our behavioral research tools and services!
If you’re into research with zebrafish, you’ll definitely want to be in Trento in March! Meet us at the 5th European Zebrafish Principal Investigator Meeting, 20-23 March 2018, in Trento, Italy!
Zebrafish are still gaining popularity as lab animals - embryos, larvae, and adults. At Noldus we have a wide range of tools for all kinds of behavioral tests for these striped little fish. From software to measure activity, heartbeat, and flow in embryos and larvae, to video tracking the movement of adults in several learning, anxiety, or social behavior paradigms. Now all shown on our new website!
Data integration facilitates the study of emotions! Watch this video to hear how Jean-Marc Diverrez of b<>com, Institute of Research and Technology, France talks about data integration and measuring emotions.
Perform superior behavior recording and analysis by using The Observer XT to keep all your data in sync. More than 20,000 professionals around the world are using The Observer XT for advancing their research. Are you next?
Automatically and non-invasively investigate motor learning and performance in mice with ErasmusLadder. It is especially interesting for researchers that study the cerebellum, cerebellar disorders, and ataxia (e.g. Parkinson’s models). In addition is has been proven useful in mouse models of autism.