Noldus is proud to provide the Data Centre of Croton Media, Shanghai, China with the analysis tools they need. With FaceReader, Croton Media aims to analyze the viewers emotions. FaceReader is capable to capture facial expressions automatically. The Data Centre will make the trailer of a film/TV series for companies.
Sapporo breweries, Tokyo, Japan recently selected FaceReader™ for their consumer insight studies. FaceReader is the advanced software for automatic emotional analysis. Respondents’ facial reactions to a certain beer captured by FaceReader provide the brewery with new insights into consumer appreciation.
Dr. Richard Lilley from Tracksys Ltd, the Noldus distributor in the UK, demonstrated to the attendees of Measuring Behavior 2016 the wireless integration features of The Observer XT using SMI’s Eye Tracking Glasses 2 Wireless. The jury awarded this showcase with the first prize because of its high market potential and widespread usefulness!


Students’ first contact with The Observer XT

Prof. Dr. Stefanski and Dr. Flauger explain why it is important to introduce students to professional software tools at an early stage.

How in-home video recordings provide accurate measure and allow for more objective comparisons

Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.

Experiencing Measuring Behavior

Terms such as big data, quantified self, digitized world, sensors, and lifelogging were buzzing through the Radisson Hotel in Dublin, where Measuring Behavior 2016 took place.

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FaceReader™ is the premier professional software for automatic analysis of the basic facial expressions, as well as neutral and contempt. With the new Deep Face Model, analyzing expressions has improved enormously! FaceReader is now able to analyze expressions under more challenging circumstances, for example when part of the face is hidden. Read on to learn more about the benefits the newly released FaceReader 7 has to offer you!

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The Observer XT

The Observer® XT is the professional and user-friendly video coding and analysis software. It allows you to playback and code videos, visualize and analyze coded activities and actions, and present and report data in an efficient and effective way. The Observer XT is also the ideal integration platform! With version 13.0 of The Observer XT, we focus on ease of use, flexibility, and efficiency! The Site License functionality makes the software of The Observer XT much more versatile! A hardware key is no longer needed.

Human behavior | Animal behavior


7th International Conference on Applied Human Factors and Ergonomics

Come see us at booth #204 to learn about the latest innovative solutions in behavioral research.

Consumer Insight Research Workshop

The aim of this workshop is to familiarize participants with various, carefully selected, methods, techniques and tools used during the complete journey of new product development and product understanding. Register now!

SfN 2016 Satellite symposium

We are proud to sponsor this year’s satellite symposium during the Society for Neuroscience’s annual meeting in November in San Diego, California. This year’s symposium will be on locomotion analysis methods.

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Automatically and non-invasively investigate motor learning and performance in mice with ErasmusLadder. It is especially interesting for researchers that study the cerebellum, cerebellar disorders, and ataxia (e.g. Parkinson’s models). In addition is has been proven useful in mouse models of autism.

Subscribe to the Noldus Newsline

The Noldus Newsline is our email newsletter which is published once every three months. It contains news and backgrounds on behavioral research, with links to the full articles on our website.

Boeing AH-64 D/E Apache simulator systems integration

For the second time, Boeing and Noldus have partnered to work on the integration, testing, and validation of a simulator system in order to test effects of new and innovative Boeing developments on workload and impact on pilot behavior. During this project, the Noldus solution was integrated with the high-fidelity Apache AH D/E simulator system at Boeing.

Insights into consumer choice behavior

Noldus delivers detailed insights into consumer choice behavior. By leveraging our experienced consultants, Noldus presents our partners with powerful means to understanding the journey through the “Moments of Truth”: the key points where customers make the decision of what to purchase.

Simulation in healthcare

A simulated operating room provides a secure environment for training and evaluation: new protocols or high-tech tools can be tested, different scenarios can be simulated, and group dynamics can be studied in great detail.

Morris water maze

A popular test for spatial learning and memory is the Morris water maze. Noldus offers you the perfect tools for this test.