NEWS

Nuclear power plant simulation

Noldus Information Technology has played an integral part in outfitting a high-tech simulation room at the CAER facility in Forest, Virginia, USA. Noldus tools facilitate unobtrusive observations of nuclear power plant and reactor operators. The Observer XT sits at the hub, simultaneously triggering Media Recorder software to record from the many IP cameras and microphones located throughout the simulation room, and allowing testers in the control room to carry out high-level coding of events during the simulation.

Partnership with The Jackson Laboratory

Beginning in 2014, Noldus Information Technology entered into a partnership with The Jackson Laboratory in Bar Harbor, Maine: an independent, nonprofit organization focusing on mammalian genetics research to advance human health.

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BLOG

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing is growing in popularity. Marketers hope that neuroscience will provide them with information that is not obtainable through conventional marketing methods such as questionnaires and focus groups. Can neuroscience be the holy grail of the study of consumer behavior?

How an internal clock gene can alter innate behaviors in mice

The internal circadian clock is of fundamental importance for animals to anticipate recurring events and ensuring basic behaviors, such as  gathering food and building a nest, occur in time. One of the ways we influence the animal’s natural capacity to perform these and other innate behaviors is by altering the light/dark cycle in a laboratory setting.

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RELEASES

Viso

Viso™, the multi video recording suite, is the ideal solution for high quality recording of video and audio in multiple rooms. With Viso, you can create synchronized recordings from up to 4 IP cameras (Pan-Tilt-Zoom or stationary) at once, including audio in each room. Easily manage your recordings from one location (central room) and record in any number of rooms with up to four cameras in each room.

DanioScope

DanioScope is a brand new video analysis tool to investigate a range of zebrafish embryo and larvae parameters, such as tail coilings, heartbeat monitoring, blood flow, and morphology. All in a non-invasive and easy way!

EVENTS

ACR North American Conference

Come check out our booth and learn more about tools and services for measuring consumer behavior. We look forward to meeting you in Baltimore! If you would like to receive information about our products before the conference, please contact us at your convenience.

Neuroscience 2014 Satellite Symposium

Autism-Like Behaviors in Rodent Models: This satellite symposium will feature leading experts in the field of Autism Spectrum Disorders that will discuss their latest developments and techniques for revealing the behavioral components in rodent models for ASD.

All events

IN THE SPOTLIGHT

Eye trackers

Eye trackers add substantial power to your lab set up. They produce gaze video and large quantities of rich data, all related to attention and emotion. Take advantage of our experience and knowledge: as we often integrate eye trackers into lab set-ups, we can help you find the eye tracker that works best for you.

Physiological measurement systems

While you are collecting observational data, you can simultaneously acquire physiological data, such as EEG, ECG, EMG, blood pressure, or skin conductance. Noldus also offers several data acquisition systems from world-class suppliers. You can benefit from synchronous recordings of physiological data, video, and behavior.

Consultancy

Trust us to help you to gain insight in decision-making processes, appreciation, and more. Our consultants will step in to discuss your project, and then they will help you pinpoint the solution: either through training and educating your team of experts or taking over the entire project and getting you results on time without an hour’s investment on your side.

Noldus InnovationWorks

Noldus InnovationWorks is the research and innovation laboratory of Noldus Information Technology. It serves as an incubator where novel technologies, concepts and product prototypes are researched, developed, field-tested and commercialized.

Simulation in healthcare

A simulated operating room provides a secure environment for training and evaluation: new protocols or high-tech tools can be tested, different scenarios can be simulated, and group dynamics can be studied in great detail.

Morris water maze

A popular test for spatial learning and memory is the Morris water maze. Noldus offers you the perfect tools for this test.