Efficient UX data insights with Cube

CubeHX is a revolutionary new tool for UX-research. This cloud-based software platform combines behavioral data collected from human behavior research in order to provide fast and rich insights to professionals developing human experiences. 

Combining eye tracking, physiological measurements, and emotions

Cognitive and emotional data collected during user experience tests are usually visualized into heat maps. Going beyond traditional gaze heat maps used in eye tracking, CubeHX captures the complete user experience. Thanks to the triangulation of facial expressions, physical reactions, and eye tracking data, CubeHX provides UX researchers and designers with unique insights on what generates emotion or cognitive load on their interface.

Why use CubeHX

With Cube you can easily triangulate date and get richer insights and visuals in less time.

Richer insights and visualizations with CubeHX

How do persons emotionally and/or physically respond when looking at your product? Using a patent pending data visualization tool, CubeHX provides rich visualizations of what users actually experience along the entire user journey.

Up to 6 times faster from tests to results

In the fast-changing world of UX, it is important that results are as international and diverse as possible. CubeHX is cloud-based lab management software, enabling companies with international offices to test locally, and get the results globally.

CubeHX works with existing lab infrastructure and combines data received from eye tracking, facial recognition, and cognitive measures, in real time, to get the most accurate and comprehensive view as to how the end user is interacting with the given product. 

CubeHX technological advances enables:

  • UX labs to perform up to 6 times more tests per year, all while, improving the quality of the data delivered.
  • Lower overall costs associated with user experience labs by delivering instant analyzation metrics.
  • Patented data visualization output allows for quicker and more effective decision making process.
  • Seamless multi-site testing allowing for an efficient and immediate global reaction to your product.
Cube heatmaps

Discover the benefits of CubeHX

Request a FREE demonstration to find out CubeHX can enhance and speed up your usability testing!

  • Get an extensive view of the software
  • Experience the easy-of-use yourself
  • Discover the benefits of CubeHX

About CubeHX

CubeHX is developed by HEC Montréal and Tech3Lab, with the use of Noldus’ products The Observer® XT and FaceReader™.

HEC Montréal is the first established school of management in Canada, whose reputation as a leader in teaching and research is recognized in Canada, and around the world. 

FaceReader is the most robust automated system for the recognition of a number of specific properties in facial images, including 6 basic or universal expressions, and affective attitudes 'boredom' (as shown here), 'interest', and 'confusion'. 

The Observer XT is the professional and user-friendly software package for the collection, analysis, and presentation of observational data.