Design philosophy

Noldus Information Technology follows a user-centered design philosophy. Our entire business process is centered around you, the user of our products or services. In each step of product development, marketing, sales, delivery, and support, your needs and requirements are a driving force. Customer feedback fuels product improvement and the development of new products.

Your research - our priority

At our headquarters, product specialists set the priorities for product development and improvement. This includes the features of the next release of our software products as well as the instruments needed by human behavior scientists in the future. We consult with the leading experts in the field and monitor relevant technology trends. Last but not least, we listen to you: beta tests, technical support questions, user questionnaires, and customer satisfaction surveys are invaluable sources of information in our planning process.

Research & development

Once a product plan has been approved, a project team sets out to create it. This often starts with technical research in sensor technology, computer vision, or mathematics, leading to new data acquisition and analysis solutions. Our modern mechanical and electronic engineering facilities support in-house hardware design and prototyping. Interaction designers and software engineers create a high-quality system architecture, functional design, user interface, and robust program code. We pride ourselves in superior user documentation, in the form of comprehensive reference manuals, quick start guides in multiple languages, sample projects, and online video tutorials.

Testing: quality without compromise

Our systems meet the highest possible standards of quality and reliability, and product testing forms an integral part of the development process. In each design cycle, testing takes place at several levels, carried out by independent test teams. Technical tests verify that the tool’s functionality and performance is in accordance with the design specifications. Usability tests (in our dedicated experience lab and on-site) help us to optimize the software for you to use it effectively and efficiently. Validation studies are carried out prior to a new release to ascertain that the data output is correct.

Communication: seeing is believing

We do our best to inform you about our products and solutions as well as possible. Besides this catalog, extensive product information is published on our website. We attend numerous scientific events on which we demonstrate our systems to you and your colleagues. One of the highlights is the biennial Measuring Behavior conference.

Our sales force: always near you

In order to be close to you, the network of Noldus offices and distributors is growing. Our knowledgeable representatives speak your language! With their academic background and expertise in behavioral research, our sales consultants can advise you on a wide range of application questions. Whether you are setting up an entire behavioral research lab or just have a quick question, their expert advice is free. They will also be glad to visit you for an on-site demonstration. In the sales process, we translate your research requirements into a tailored solution, fitting your needs and budget.

Order delivery: at your service

When you place an order, we get it to you as quickly as possible. Software-only orders are usually shipped the same or the next business day. Integrated systems are assembled and tested prior to delivery. We can come to your lab to install the entire system and provide training for you and your colleagues. Later on, you can benefit from our refresher or advanced training courses. In addition, a variety of service contracts are available to guarantee peace of mind and to ensure that the solution will be kept up-to-date and works well in the coming years.

Technical support

If you run into a problem of any kind, our support engineers are there to assist you. Our helpdesks guarantee a response within a business day and, when necessary, your question is passed on to a trainer or engineer for expert advice. We can even use the latest internet technology to remotely solve problems on your own computer. Furthermore, our online 24/7 Technical Support Knowledgebase is created from genuine support questions. Your product-related comments are forwarded to the product portfolio manager, thus closing the user-centered design cycle.