NoldusHub

Resources


As today’s scientists need to gain deeper insights, a major trend in behavioral research has been the adoption of multimodal measurements. Multimodal research is an innovative and interdisciplinary approach to studying human behavior. It combines multiple modalities, ranging from speech, gestures and eye tracking, to physiological measures like skin conductance and pupil dilation to measure cognitive load. In order to help you out, we've collected useful resources about multimodal research and behavior research labs: from recent blog posts and white papers to videos, and more.

 


Videos to watch

Why is data integration important?

Only if your data is in sync, you can draw the proper conclusions from multiple data streams.

Integrating multiple data streams

In this video we'll show you why a Noldus lab is a great choice when you want to obtain data out of multiple data streams.

Research in Educational Psychology at Leipzig University

The now installed eye tracker enables them to include reading research in their study.

 


Blog posts: Multi-modal research

Integrate and synchronize all your data

Five studies showing the power of multi-modal data in behavioral research

Whereas in the past a questionnaire or a video observation, might have been sufficient to answer the research question, today’s scientists need to gain deeper insights. Multi-modal data can help with that. Find out more in this blog post

NeuroLab Educational research

Biometric Research: the study of subconscious processes

Many researchers worldwide study both explicit and implicit behavior. After all, there is more to behavior than what the eye can see, such as subconscious processes related to attention, cognition, emotion, and physiological arousal. Read more.

Implicit responses

Neuromarketing research: Innovative research methods and techniques

In the field of neuromarketing several different technologies are used to measure changes in activity in parts of the brain, outward expressions such as facial expressions, and changes in one's physiological state. Read more.

 


Download our free White Papers

Integrating multiple data modalities

Do you need to import, synchronize, and analyze data from different streams, such as facial expressions, physiology, and eye tracking? Find out how!

Eye tracking & emotion analysis

Both eye tracking and facial expression analysis add substantial power to your research by providing information about attention and emotion.

How to build an AV-Lab

An AudioVisual lab is designed to allow you to observe your test participants unobtrusively. Do you want to learn more how to set up an AV-lab? Read on!

 


Blog posts: How emotions are made

Emotions are created in the brain: neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions. Here are three blog posts about measuring emotions:

Facial expression analysis
Angry facial expression
Measuring facial expressions
 


Blog posts: What can you use eye tracking for?

Eye-tracking adds substantial power to your lab set-up. At its simplest, it records if someone looked at a given object or not. With more complex analysis, it can give all sorts of information about a subject's mental state and the tasks they are carrying out. Here are three blog posts with more information about eye tracking and lab set-ups:

Measure what the participant is looking at
Video experience lab participants testleader
Eye tracking
 


Download our free product overviews

Psychology research

Our portfolio of tools and solutions for psychology research and education.

High-tech labs (interactive)

Our portfolio of tools and solutions for high-tech customizable labs.

User experience research

Our portfolio of tools and solutions for user experience research and human factors.

Neuroscience research

Tools and integrated lab solutions for research in cognitive workload, language acquisition, and developmental behavior studies. Eye tracking, video, and physiology.

Education and Training

Getting trained and educated helps individuals acquire and improve skills. Feedback is essential. Discover which tools support you with this.

 


Blog posts: What is cognitive neuroscience?

What is cognitive neuroscience

Cognitive neuroscience: The basics

Cognitive neuroscience is the overlapping science of the ‘dry and the wet’ part of the brain: where dry stands for the cognitive part and where wet stands for the slippery organ consisting of different lobes, called the brain. Read more in this blog post

Different emotions

Cognitive neuroscience: Emotions

Most of our emotional moments are caused by electric signals in our brain, leading to an increase in hormones, creating an instant feeling of happiness, sadness, or anger. This blog post will zoom into a more specific part of cognitive neuroscience: emotions.

Neuromarketing measurement

Cognitive neuroscience: Behavior

Researchers typically combine brain and behavioral observations. They can present visuals on a screen, have the subject play a game, or try to solve a puzzle. Therewith, we typically observe a correlation between behavior and brain activity. Read more.

 


References

  • Bradley, M. M.; Miccoli, L.; Escrig, M. A.; Lang, P. J. (2008). The pupil as a measure of emotional arousal and autonomic activation. Psychophysiology, 45(4), 602-607, https://doi.org/10.1111/j.1469-8986.2008.00654.x

  • Cortez, M. M.; Rea, N. A.; Hunter, L. A.; Digre, K. B.; Brennan, K. (2017). Altered pupillary light response scales with disease severity in migrainous photophobia. Cephalalgia, 37(8), 801-811. https://doi.org/10.1177%2F0333102419845641

  • Gollan, B.; Ferscha, A. (2016). Modelling pupil dilation as online input for estimation of cognitive load in non-laboratory attention-aware systems. COGNITIVE 2016-The Eighth International Conference on Advanced Cognitive Technologies and Applications.

  • Kahneman, D. (1973). Attention and Effort. New York: Prentice-Hall.

  • Krejtz, K.; Duchowski, A. T.; Niedzielska, A.; Biele, C.; Krejtz, I. (2018). Eye tracking cognitive load using pupil diameter and microsaccades with fixed gaze. PLoS ONE, 13(9), e0203629.

  • Slooten, J. C. van; Jahfari, S.; Knapen, T.; Theeuwes, J. (2018). How pupil responses track value-based decision-making during and after reinforcement learning. PLoS Computational Biology, 15(5), e1007031.

  • Stolte, M.; Gollan, B.; Ansorge, U. (2020). Tracking visual search demands and memory load through pupil dilation. Journal of Vision, 20(6), 1-19.

  • Gugerell, D.; Gollan, B.; Stolte, M.; Ansorge, U. (2024). Studying the Role of Visuospatial Attention in the Multi-Attribute Task Battery II. Applied Sciences, 14(8), 3158. https://doi.org/10.3390/app14083158

Recent blog posts

The influence of ad-evoked emotions on brand attitudes

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
Designing a behavioral coding scheme to identify complex trauma

Designing a behavioral coding scheme to identify complex trauma

In order to contribute to the development of diagnostic tools and a better understanding of the effects of complex trauma, Ana Granados and her team proposed a new coding scheme and tested its validity.
Student facial expression analysis while watching instructional videos

Student facial expression analysis while watching instructional videos

Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.