José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
This year the ACR meeting will be held outside of North America. All attendees are welcomed to Berlin, Germany from October 27-30, 2016. Noldus will also be exhibiting.
Every year thousands of meetings and conferences are organized worldwide. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend in 2016.
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
How does exposure to moral violations influence consumption?
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Where should you go this summer, who should you go with, and for how long? Which hotel or hostel to book? People around the world are currently making hotel reservations for their summer vacation. Are you one of them?
The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?